Lawyers are basically reluctant in advertising their profession. They still believe that their image should get spread through the traditional word of mouth method. They are a little apprehensive whether these
lawyer marketing options would do anything good to them or rather become bad mark on their career.
Solutions:
Conducting seminars is one of the localized ways of lawyer advertising. It is not that expensive an affair but get them more return on investment in terms of revenue. For e.g.: if an attorney organizes a seminar spending $5000 and 50% of the turn out gets back to him for legal consultancy, he can earn much more than what he has invested on it.
It is true that investing on image boosting activities in legal profession is not widely accepted. Though legal profession is a service to the society, and it is not a tangible product to market. So attorney advertising is something which needs more care and attention. You can not just market it as it is. So like any other product packaging is very important in legal profession too. How attractively you present yourself and your profession counts. So the first impression plays a vital role in legal profession. In the first meeting itself, if you can convince your prospect that you are the person he/she has been searching for, half the work is done. So with your appealing personality and pleasing behavior, you can market yourself to a great extent. It is just like impulse buying happening at a supermarket with the attractive packaging of a newly launched product. So impressing a client with your personality is a type of attorney marketing. If an attorney can attract a prospect by way of showing his in depth knowledge in subject can attract clients to his fold for sure. More over, attractive office ambience and enough juniors working with an attorney will create a good impression about his professional status. It is all part of lawyer advertising.
As we mentioned earlier, how an attorney present himself is exactly like a packaging technique used in consumer product marketing. Even a small business card counts when you present it properly to a prospect in the meeting.
In short, image marketing is one of the most effective medium of lawyer or law firm advertising. So it is something which is strictly followed as part of discipline and etiquette in legal profession. You can resort to any other advertising methods if image marketing is in place in the first place. Others will be additional to it.
So if you are an attorney with clear vision to get to the top, even if your image building activities do cost you a little more in the initial stage, do not take it as an additional expense. It is all part of your marketing activity. And it is only going to benefit you in the long run. lawyer advertising and marketing methods are actually the brain child of none but the lawyers. So put in maximum care and attention into it.